Seoul Reminiscence

A v a n t - G a r d e

Seoul Reminiscence

A v a n t - G a r d e

Seoul Reminiscence emerges from the desire to explore the intricate relationship between personal memory and the rhythm of contemporary urban life, particularly within the unique cultural context of Seoul. The collection reflects a deep fascination with Korean culture, traditions, and everyday experiences, weaving them together with individual emotions and recollections. It invites the wearer to reconnect with meaningful moments and personal histories while navigating the dynamic city, turning daily experiences into an expressive and emotional journey. Each piece serves as a bridge between past and present, personal and collective, honoring the richness of Korean heritage while encouraging a reflection on how culture shapes identity in the midst of modern urban life.

Concept research

development

design

editorial

Concept

Seoul Reminiscence emerges from the contrast between traditional Korean pagoda-style architecture and the contemporary urban landscape of Seoul, exploring how the modern woman rises between memory and transformation. Inspired by Myeongwol (명월, “bright moon”), a symbol of introspection and rebirth, the collection reinterprets the spirituality embodied in ancient temples and translates it into structured, tiered silhouettes combined with organic volumes that evoke the fluidity and vitality of the city.

Conceptual

M o o d b o a r d

Buyer

P e r s o n a

Is a middle-class woman between 25 and 30 years old, with medium/high purchasing power (≥ $4,000,000 COP), living in Bogotá or in a metropolis with a cold or temperate climate. She has a refined taste and a strong curiosity for Art History, Design, and global cultures, with a particular connection and fascination with Korean culture.

Her lifestyle is proactive and dynamic; she works as an entrepreneur or in a creative position within a design company. She is independent, detail-oriented, creative, and sensitive, always seeking experiences that enrich her personal and professional growth.

Her wardrobe reflects her personality: she values clothing that balances comfort and creativity, allowing her to express her individuality while maintaining sophistication. She identifies with a neo-traditional and contemporary aesthetic, favoring timeless, refined pieces that communicate confidence, subtlety, and cultural awareness.