Thesis Project

I n t i m a t e w e a r

My Thesis Project project addresses a gap in the Colombian menstrual underwear market by offering panties with a removable and replaceable reinforcement system that protects the garment during days of heavier or lighter flow. Unlike existing solutions, which prioritize prolonged absorption, this proposal combines functionality, comfort, and sustainability, allowing the garment’s lifespan to be extended without compromising hygiene or wearability. Beyond practicality, the collection aims to accompany the menstrual experience with sensitivity and conscious design, transforming an everyday object into a meaningful and empathetic experience for its users.

Concept research

development

design

editorial

Concept

This collection takes inspiration from two key directions projected for 2027 according to WGSN: Restorative Softness and Imperfect Romance, both aligned with the social and cultural transformations outlined in STEPIC 2027.

Following the Restorative Softness trend, the collection is developed around the need for emotional well-being and everyday comfort, incorporating breathable materials, flexible elastics which adapt to the body, and a palette of neutral and pastel tones that evoke calm and self-care. These choices aim to create intimate garments that act as a form of emotional refuge in the fast-paced rhythm of modern life.

Conceptual

M o o d b o a r d

Buyer

P e r s o n a

This collection is aimed for a young woman from Bogotá, in an age range from 20 to 25 years old, belonging to a middle-class, either a university student or a professional consolidating her economic independence, with a medium income that allows her to invest in products with added value regarding to design, functionality, and sustainability.

She is known to have urban, modern, and active lifestyle, balancing studies or work with social, cultural, or sports activities. Moreover is sensitive, empathetic, and environmentally conscious, preferring brands aligned with sustainability and social responsibility, and values sober, aesthetic design.

Concerning her purchasing behavior, she seeks comfort, security, and discretion during her menstrual cycle. This functional panty becomes a key complement for feeling confident during the days before and after her period, prioritizing peace of mind and femininity without sacrificing aesthetics.