Petalia

C o l l e c t i o n

Petalia is an accessories design project developed in collaboration with designer María Paula Santiesteban, inspired by STEPIC 2024 trends and the dialogue between the human, ecological, and aesthetic. It offers a sensitive, conscious collection where each piece meets basic needs, simplicity, protection, and positive impact, while embracing sustainability, traceability, and durability.

Rooted in the values of today’s consumers, 70% Reductionists seeking simplicity, local brands, and authenticity, and 30% Time Guardians valuing quality, mindfulness, and well-being, Petalia resonates with both groups.

Through co-assisted design and human-centered innovation, the collection celebrates nature’s fluidity, bridges generational and cultural gaps, and connects society and environment with a timeless, poetic vision. Each accessory is more than an object; it is a manifesto of ecological responsibility and conscious, emotional beauty.

Conceptual

M o o d b o a r d

Buyer

P e r s o n a

Petalia´s consumer is a woman between 25 and 30 years old who lives in Bogotá, and belongs to a Medium-High socioeconomic level that allows for monthly earnings between $6,000,000 and $8,000,000 COP.

She leads an eco-minimalist, active, and culturally curious lifestyle. She values conscious consumption, seeking sustainable, functional, and aesthetically appealing products, preferably durable and meaningful.

She enjoys classical music, personal development podcasts, and quality time with friends, often visiting cultural and social hubs like El Chicó and the 85th. Her purchasing decisions are guided by purpose, environmental responsibility, and authenticity. She seeks financial stability, social and work-life balance, and timeless accessories that reflect a modern, conscious, and cosmopolitan lifestyle.