Alba Éther

C a s u a l w e a r

Alba Éther

C a s u a l w e a r

Alba Éther is a casualwear collection for men and women which emerges as a response to water pollution caused by industrial dyeing practices in fashion. Since traditional natural dyeing techniques —less polluting and rich in cultural value— are being displaced, this collection seeks to reconnect humanity and nature within contemporary urban life.

Inspired by WGSN’s 2025 Wellbeing trend, Alba Éther embraces the pursuit of balance between comfort, functionality, and style, offering garments that adapt to the fast-paced rhythm of daily life without sacrificing elegance. Beyond aesthetics, this collection promotes well-being through the use of natural materials, versatile silhouettes, and harmonious colors, creating a pleasant and conscious wearing experience. Likewise, it introduces an intermediate sizing system that celebrates body diversity and challenges the rigid standards of conventional fashion.

Concept research

development

design

editorial

Concept

Alba Éther takes inspiration from the search for balance between the natural and the urban, the organic rhythm of nature, and the accelerated pace of contemporary life. It draws inspiration from the serenity of natural landscapes, reinterpreting them through designed garments for the modern city. Each piece becomes a bridge between the raw essence of the earth and the refined simplicity of everyday wear.

Through soft silhouettes, fluid lines, and breathable materials, Alba Éther translates the quiet beauty of nature into functional design, evoking freedom, movement, and inner calm. Its harmonious color palette combining fuchsia, ivory, white, soft pink, and olive green, reflects renewal and vitality, mirroring the delicate balance found in natural ecosystems.

Conceptual

M o o d b o a r d

Buyer

P e r s o n a

This collection is aimed for a single, middle-class man or woman between 30 and 35 years old, with a monthly income between 3,800,000 and 5,000,000 COP, residing in select areas of Bogotá such as Quinta Camacho, Chapinero Alto, La Macarena, and Usaquén.

They keep an active and conscious lifestyle, balancing his career, especially in international business, with a strong interest in culture and arts. Their consumption is thoughtful and oriented toward self-realization, seeking timeless and versatile garments which not only enhance their image but also reflect his values, identity, and personal aspirations. They prefer to invest in high-quality clothing, made from natural materials that offer comfort, durability, and a modern design, without depending on fleeting trends. This person also stands out for his commitment and discipline, seeking for balance, functionality, ethics, and sustainability in every choice.